An Invitation to Publish with SDC Publications

Dear Friend, 

This is your invitation to consider publishing your textbook with Schroff Development Corporation (SDC). In the course of this letter I will describe our publishing focus and policies. If you find our approach appeals to you, please give me a call and we can discuss your interests in detail. 

Our target market is education. We specialize in publishing textbooks for student use in courses. Our textbooks are generally tutorial in style. We focus on taking students through an exercise in order to give them an understanding of the process. We do not publish reference books or “tips” books because they are generally ill suited for course use. 

Our current focus is the publication of textbooks for engineering graphics and CAD. We are also seeking to expand to offer textbooks for CAM and FEA packages that are used in schools. 

SDC works with the authors on a royalty basis. I believe that we offer one of the highest royalty rates in the publishing arena. We want to pay a high royalty rate because we wish to recognize the fact that the author is the creative engine in the publishing process. We are able to pay a high royalty because our business approach is to keep everything as simple as possible in the editorial, sales, and marketing areas. We do not have an editorial staff that reviews and edits your manuscripts. We do not employ sales representatives to visit teachers. We do not have corporate overhead; all employees at SDC help with exam copies, taking orders, and shipping. 

Our books are moderately priced. Our average net (wholesale) price is around $35.00 Our most expensive book carries a net price of $39.00. We feel that the education market is best served by textbooks that are within the price range of all students. 

All of our books that cover software packages contain the release number of the software in the title of the book. We do this in order to better serve our customers. We want teachers to be able to choose the version of the book that matches the version of the software that is being used by the school. This approach places a burden on the author. If you wish to publish with SDC, you must be willing to commit yourself to revising your book with each new release of the software. 

If you have an interest in publishing with SDC, please call me at (913) 262-2664 or if you prefer, send a note to stephen@schroff.com and I will call you at your convenience. 

Thank you. 
Stephen Schroff